We've built a fresh Purpose and Values together — now it's time to make them yours.
Across surveys, workshops, and park insights, strong themes surfaced from our teams. We shaped these into something practical, simple, and unmistakably G'Day.
Your new values aren't just words on a poster — they're a system designed to show up in moments, decisions, and guest experiences every single day.
Shine
Other
We look out for each other and step in early when the pressure is on. When someone is stuck, we help them move so the whole team moves forward together.
We act like one connected network, not separate teams or sites. We share information, align on priorities, and make decisions that support the whole group.
Wins
We call out progress and recognise the people behind the results. We celebrate effort and learning as much as outcomes because momentum matters.
Crack
Ideas
We speak up with ideas that improve the guest experience or make work better. We pair every idea with a practical next step so it can move from talk to action.
Ways
We stay curious and look beyond our patch for better methods and tools. We evolve how we work instead of repeating what we have always done.
Share
We capture lessons from both wins and misses. We pass on what we know so others can move faster and avoid the same mistakes.
Things
Work
We take pride in the details because quality is felt by guests and teammates. We finish things properly and leave them better than we found them.
Calls
We use sound judgement and act with the guest, the team, and the long term in mind. We seek input when it helps, then commit and move.
Impact
We take responsibility for outcomes, not just tasks. If something is not right, we raise it early and help drive the solution.
"We bring Australia closer."
Closer to nature. Closer to family. Closer to experiences that matter.Your 4 Tools
Each one is quick, mobile-friendly, and designed to help you connect with your values in a practical way.
Ready to start?
First, tell us who you are
Enter your name to unlock the tools